Best Spotify promotion. Your path from a Newbie to a Pro

Best Spotify promotion. Your path from a Newbie to a Pro.

Spotify streaming service was founded in 2006 in Sweden. Unlike dozens of other streaming platforms, Spotify was originally innovative and focused on user experience. The company profoundly studied big data and consumer demand for music and, with the help of algorithms, started creating “perfect” playlists according to the user’s tastes. At the same time, the service introduced new features for the industry – weekly selections of new products, release recommendations, and much more.

What is Spotify from a musician’s point of view?

Spotify is a huge (and sometimes ruthless) marketplace where your music can be found and heard by your potential new fans. The company has created a Spotify for Artists platform that provides artists with great tools to help them look professional, attract new listeners, build connections with those new listeners and, if you use the platform correctly, continue the relationship with them after they hear your tracks for the first time.

But what exactly can you do to stand out from the plethora of other artists vying for listener attention? And how can you influence the algorithm so that more people discover your music?

This article will talk about the best hacks and tips for promoting on Spotify and what exactly you need to do to make it work for you. 

Spotify playlist music Promotion.

Spotify is the best platform for music promotion, allowing you to connect with potential fans while they’re listening to your music. Long story short, any Spotify user is constantly in a click from the artist’s page.

What is the importance of playlists? 

Well, one of the main ways to reach your audience on a “green” streaming service is by pitching your music to Spotify playlists. Over 70% of music streams come from playlists, not artist pages or search results.

The question of how to get into Spotify playlists is now very relevant. Most people think it’s easy enough. In fact, the reality is a little different.

Despite the fact that many people know about pitching, not everyone understands its essence. Spotify playlist promotion is essential for every artist.

Once you make a wrong move while trying to pitch a track to Spotify curators, you’ve got some troubles, my friend. You only have one shot for one track. And once you fail, there’s almost no chance it will get on your dream playlist. 

How to get into Spotify playlists?

  • Spotify editor’s playlists

These are the most popular playlists on the platform. And, of course, everyone tries to get on them. One cool fact: the popular program New Music Friday on BBC Radio 1 focuses specifically on the Spotify charts when preparing releases. So, if you want to be heard, getting on one of those playlists might change your future career. 

Now, I’ll explain how it works. 

Editors select tracks for these playlists. You must upload your song 2-4 weeks before release to give editors time to listen to it. One of the easiest ways to get on these playlists on Spotify is the SUBMISSION FORM. The form is a rifle for an artist. 

You can only send one song per account. At the same time, make sure that all metadata for the track is filled in (the more it is filled, the higher the chance to be in the playlist). BUT! If the track has already been released on the platform, you will not be able to use the form.

So, as I’ve already mentioned, it’s better to send a track to playlists a month before the release. It also depends on your distributor here: if he uploads a track in a couple of days, the playlist editor will not have time to think whether to add it to the playlist or not – while he decides, the track will already appear on the site.

Metadata plays a huge role in your future success, if you don’t fill it out right, you have low chances of getting on the playlist. But the more important field is the description of the song. Playlist editors expect the description to be some sort of start-up pitch about the track, explaining why the song should be on the curated playlist.

In the description, it is useful to mention past experiences. For instance, maybe you were  mentioned in some blogs, broadcasts on the radio, etc. This information will confirm your reliability and show that you are not a complete beginner. Also, in the description, it’s good to explain what the song is about, which will help the editor choose a playlist for you. 

For this reason, it is useful to search for suitable playlists in advance – most likely, during the search, you will find many playlists with a huge audience. You may not have known about their existence before, but not because they are hard to find. It’s just that there are a lot of different playlists on Spotify.

So, now that you’ve created a catchy description, your song is very likely to get into the curated playlist, which means that the pitching of Spotify playlist curators was a success. 

Getting into the selection is important for one more reason: subscribers will see the release in the daily Release Radar playlist. 

At this moment, a well-designed profile will come in handy – people will not only listen to you but also subscribe to the artist’s page. Further actions will follow the chain: more subscribers, more hits in the Release Radar, more hits in Discover Weekly and Top Recommendations, and so on.

  • Algorithmic playlists

To get into them, you have to create a pre-save campaign. A few days before the release, publish a link on social networks where the listener will subscribe to your song. After the release, your track will appear in the playlist – New Radar.

If listeners listen to your song a few times, your next release will automatically appear on their New Release Radar.

  • Curated playlists.

Spotify users compile curated playlists. Therefore, you need to find their authors.

It is better to upload the track to the maximum possible number of playlists. Find similar artists by genre and popularity level, go to their profile and see what playlists their music is playing on. Often there are curated playlists by Spotify users on the list that you should aim for. 

Contacting curators is pretty easy: the streaming platform displays the curator’s information in the playlist itself, so if you go to a user’s Spotify profile, you can find their Facebook or Twitter.

Each such curator needs to be carefully pitched. Try not to forget that curating is just a hobby for them. These people just created a playlist. For some reason, people subscribed to it, and for some reason, it keeps getting filled up.

In addition to curated playlists, you can work with blog playlists and branded playlists in the same way.

Your Spotify promo to get more Subscribers.

Subscribers, not only streams!

When placing your track in playlists, don’t only think about the number of plays you get with the help of playlists, but about subscribers. Even though playlists can create some buzz around your tracks, they’re not the most important thing for you. 

The number of subscriptions to an artist is much more important than a short-term stream boost due to hitting a playlist. No one argues that being on a playlist is cool, but cool only in the short term. Success on Spotify depends more on the number of loyal fans within the platform. In general, playlists are just one of the many ways to promote.

So, focus on other important aspects for organic Spotify promotion as well.

Let’s say an artist releases a track and faces the question of how to make his work heard and how to promote his track on music platforms and bring it to the TOP charts.

Of course, this is one of the most important questions – after all, without the right Spotify promo plan, the artist will stagnate. Even if there is a release of new material, then without attracting a new audience, you will simply burn out without feedback.

Do you have any idea of how to increase the number of subscribers on Spotify?

First, start with the basics. Fill out your Spotify profile and make it interesting. Make it clear what your music genre is, and write a biography that tells about your life trajectory, your goals, and your relationship with music and with your work in general: anyone who reads your profile should immediately understand who you are and should remember you.

  • Always update your Artist Profile.

If you haven’t done it yet, I don’t know what you are waiting for.

Your Profiòe has plenty of useful features, data, and anything you need to optimize your profile. 

Are your photos high-quality?

Is your bio short, catchy, and informative at the same time?

Is your own artist pick on your artist page?

Have you created your own artist playlist?

Have you added links to all of your social media profiles?

If not, you have some work to do. 

When you, as a musician, seriously want to get more Spotify followers, you must treat Spotify with the same importance. The more seriously you take Spotify, the more seriously it will take you. Don’t be lazy and put a lot of effort into it. Make your profile look as good as possible. That’s something you have to start with. 

  • How to use Social Media to increase the number of your Spotify subscribers?

Spotify dominates the music streaming industry. 

It’s amazing to get more Spotify streams, but how do you make people come back to you again and again and listen to your new releases? When you know how to generate new active followers, this is one of the best ways to make sure people will see your latest releases and will stay with you for more.

I advise you not to lose sight of any social network in which you are registered. In fact, your self-image is the result of choices you will make, and obviously, if you want to be successful, you will have to take care of it in all its aspects.

In short, study well how the media you use works and try to create the right content not only for your audience but also for the platforms. You will see the results come. Not right away, but over time you can.

One more tip is to treat your Spotify like your Social media. Be consistent, and update it regularly. Of course, make sure you have high-quality content. This will help you to turn passing listeners into loyal Spotify fans.

  • Ask family, friends, and fans to become your Spotify followers. 

Literally, ask everyone. 

Yes, sometimes people overthink this Spotify music promotion, and they forget about one of the easiest and first things they need to do to get more followers. 

It might feel awkward but asking friends, family, and your fans can simply help you to share your music with more real people out there. 

I’m telling you, this is an amazing and most natural way to organically increase the number of people who will listen to your Spotify playlists, new releases, and even old tracks. 

If you really want to grow on his platform, you have to literally tell your audience where they have to be! Just be super clear. Tell them where they have to go and what they are supposed to do there. 

Ask people to do you a favor!

Best Spotify music promotion to boost your streams.

  • Start checking your data.

When you create a Spotify for Artists account, it will be instantly verified, which can increase your credibility. Plus, you’ll be able to analyze all the amazing features like data analysis and notifications when your music is uploaded to the platform. 

Track this data as much as possible and try to follow the trends. This feature is completely free (which is cool) and lets you not only find out who is your target audience but also you will understand which songs are the most popular among your fans.

  • Promote your music through your own playlists.

When you create your own playlist, you can put together all your best tracks in one place. When you want to show your music and unite your fans, it will help. You can also pin it to your homepage. 

Don’t hesitate and create playlists based on your mood or some themes, but also add some songs from other artists that inspire you. Don’t put too many personal tracks on the playlist. Your goal is to show what is your musical universe like and share it with your fans and future listeners.  

  • Start using Spotify Ad Studio.

This is an advertising Feature on Spotify that lets artists create and manage Spotify audio advertising campaigns.

You can take the 30 seconds of your track and make it an ad. Spotify free plan users will hear it during a break between songs. Of course, each ad has a clickable image. This image is linked to any URL you choose. 

With the help of this feature, you can grow the number of streams and target new listeners by geography, demographics, and listening trends.

  • Be consistent.

You need to release your tracks consistently. This is the key. Your content is the key to more plays and listeners on Spotify. If people don’t hear from you for a long time, they get bored and forget you. You have to keep them invested. 

This is why nowadays it’s better to release some singles over several months than one album at once. 

Besides having an opportunity to get on playlists and create PR campaigns around each release, you will give your fans a reason to follow you and your music. 

  • Your music must be on Shazam.

Shazam lets people find out the name of an artist and song when they hear it on the radio, on TV, on social media, or anywhere basically. It listens to the song and gives a person info about the song and a link to where they can stream it.

Shazam became an important thing you have to take care of while making your marketing plan. It must be easy for people to find you on Spotify, Apple Music, or any other music streaming platform. So, it’s always a good idea to make sure your music is in the Shazam database.

How can you do it?

Through a music distributor. Most music distributors will give you an opportunity to add your track to the Shazam database. Make sure your distributor offers it to you before releasing music with them.

Gain your goals with a Spotify promotion service.

There’s one thing you have to understand, free promotional tips are important, but they are not very helpful when you’re at the beginning of your career. Why?

Because the competition on the platform is insane, and it’s really hard to find your audience at the beginning of your career. You basically have no fanbase, no streams, and you can’t get on big playlists without help.

Reliable Spotify promo services help artists at the beginning of their careers. If you want to get free promotion, you can do it. But it will take years to reach your goals. Otherwise, you can promote your tracks with the help of promotional services and get success a lot faster.

RocketFame is one of the most reliable Spotify promotion services in the music industry. It’s a company of professionals who will answer all your questions about music promotion. The service’s support team is amazing. They will help you choose the best promotional packages you need. 

On the website, you can find multiple Spotify promotion packages that can be really helpful. They will be a good choice if you don’t want to spend too much time on promotion and will only have to concentrate on music creation. This is a real Spotify premium promo that you can get. The packages are perfectly compiled with the number of plays, followers, and saves. 

You can choose the one you prefer. 

Otherwise, there’s an opportunity to get the type of promotion you need. It can be plays, listeners, packages, likes, followers, or playlist placement. The best part about it is that it’s real and organic. You won’t have to worry about anything and only enjoy watching the numbers rise. 

By choosing RocketFame, you will get that boost you need to improve your career and get on Top. 

So, don’t waste your time, start acting, and go get your promotion with RocketFame.

At the end of the day, you have to understand that in order to have real success and grow your fanbase, you have to develop a reliable strategy on how to promote your music on Spotify. And, to be honest, the best thing you can do is get real help from a reliable service. 

Yes, it takes time to grow your Spotify account as an artist. Even though there are some amazing hacks to grow your popularity on Spotify, it won’t happen overnight. 

So, build your strategy, get paid Spotify promotion, use the tips described in this article, and become famous.

Good luck, star!