When looking in from the outside, it may appear that musicians spend all of their time composing new songs, producing demos, and working on full-length albums. Naturally, all of this imaginative work plays a significant role. Yet, many who work in the music industry are aware of the truth: promotion is the lifeblood of the business.
After all, if no one ever hears an artist’s work, it won’t matter how revolutionary or life-altering it may be. That’s why advertising is crucial. Someone has to put a lot of very conscious work into advertising before music can do all the things we love about it, like arouse emotions, tell stories, build community, and make people feel understood.
Here are a few things you should do before releasing a track, as well as techniques you may use to promote it after release to help you get a head start on the release and marketing process.
Releasing a track
Competition in the streaming music industry is fierce, where new songs often number in the tens of thousands.
To have your music heard by listeners and professionals, you need a solid plan for promoting it.
The process of preparing a record for release is one of the most labor-intensive a musician will ever face. There has to be emailing, networking, public relations, music format preparation, and countless phone calls made in addition to the actual music promotion. The timeframe for this process might range from a few weeks to many months. It has the potential to zap your energy and leave you completely spent, but the payoff is substantial if you put in the effort. You can do several things to maximize your release’s success, whether it’s a single, EP, album, mixtape, or compilation.
- When is the Right Time to Drop a New Song, Album, or EP? Choosing the right year, month, week, day, and even hour to release your song is a key step. Let’s put it simply – If a record or single is mostly on summertime themes, releasing it in the dead of winter might not be the ideal choice. A Christmas song cannot be released in February. Depending on the project’s theme, you can choose where it goes on the calendar. A release plan or checklist that specifies the release date and the release activities should be drafted. The timetable of events may be divided into three distinct phases: pre-release, release-day, and post-release.
- Budget. When putting together a strategy for a release, it’s a good idea to investigate the associated costs. You can avoid a lot of hassle, expense, and wasted time by doing this.
- Create an Artwork – Album/Cover Art. Artwork is typically included with audio files. Therefore it’s important to get it ready ahead of time.
- Choose your Distributor. The process of distributing your music has become easier than ever. As a result, distribution is now crucial for every musician who wants to break into the international market. If you want to make a name for yourself as a global musician, getting your music on streaming services like iTunes, Apple Music, Spotify, Deezer, and Tidal is a great place to start. Via a distributor, this is a simple process. While choosing a distributor having a fixed release date and enabling a pre-save or pre-order campaign are two crucial options to consider. If you want your music to be available on services like iTunes, Apple Music, and Spotify, this might have a major effect on your marketing strategy. Fans may pre-order a song or album on iTunes before it is officially released. They may do this in advance on streaming services like Apple Music and Spotify.
- Make sure your Artist Profile is claimed and updated. As soon as your request to claim your artist profile is approved on one of the streaming platforms, you’ll be able to immediately make changes to your profile on all relevant streaming services. If this is your first time distributing music to streaming services, it should be considered part of the pre-release operations.
Music promotion. Creating the hype is crucial
In order to succeed, creating a buzz is essential. You should let your followers know that a new release is on the way far in advance of the date it is actually released. Get them excited about the new project. You may now begin spreading the word on social media by uploading artwork, teaser videos, and other promotional materials. Depending on the scope of the project, this should begin one to two weeks prior to the release date. The advertising materials you’ll utilize before, on, and after the release day can also be prepared in advance.
Build up your social media following
The success of a record or even a career in music may be boosted by a strong social media presence.
If you want to connect with your audience, social media is the way to do it. Essentially, it’s like posting a singer’s or band’s name next to their performance. The use of shares, comments, hashtags and other social features on major sites like Instagram and TikTok can help you get new potential fans.
Focusing on spreading amazing content is essential. When the initial audience reacts well to your content, the algorithm will distribute it to a wider audience. Although high-quality organic content can often bring some great results, don’t forget about paid music promotion that can easily boost your posts on Instagram and Facebook.
Also, TikTok is one of the most popular applications, and its culture revolves heavily around music. Thus, the app has the potential to significantly increase the popularity of songs. To that end, TikTok may be a great tool for bands and artists seeking to expand their fan bases. Don’t sweat it too much, but do your best to keep posting even when you’re not releasing new songs. Live performances, snippets from music videos, behind-the-scenes looks, or even just acapella testing… Your account could suddenly and rapidly grow!
Collaborate with musicians and influencers
Having your music heard by more people is possible through collaboration with other artists or influencers.
Involving influential people in your music’s promotion by having them write about it or even collaborate on a song is another option. You may expand your horizons and raise your work profile this way.
Also, try to get in touch with music critics and bloggers.
The promotion of your music might include contacting music bloggers or journalists. Getting in touch with them can help you receive some promotion for your music since they will help spread the word about your songs and expand their audience. This is a great chance to network with other musicians and get their thoughts on your work. Establishing and maintaining these connections may do wonders for your career as a musician.
Distribute demos to record companies
Putting together a demo and mailing it to record labels is a tried and true method of getting your music heard. In spite of the fact that it requires additional work and time, this is one of the best ways to have your music heard by specialists in the field. Create a demo package with professional recordings and finished artwork to ensure you’re sending out the greatest possible version of your song. If a record label hears it, there will be a better probability of it being released as a single.
To the Podcasts with your music!
Podcasts are a terrific place to have your music heard by a wide audience. Submit your song to local radio stations or search for podcasts that highlight new music. As a result, you’ll be able to get your single out to more people and perhaps even generate some buzz around it.
Try to get noticed on blogs or music websites. In other words, this will assist you in gaining more recognition and attracting a broader audience. The best method to have your music heard by more people is to use all the promotional opportunities at your disposal.
Increase your chances of being added to playlists
An excellent tool for promoting a new album is a playlist.
You may submit your single to Spotify’s editorial team through Spotify for Artists if you plan your release in advance. It’s worth every artist’s time to submit their work, despite the fact that acceptance is extremely competitive.
A quick tip: Spotify’s branded playlists are great, but you shouldn’t overlook the potential of third-party playlists.
Independent users of the service create these playlists, which can attract a sizable audience.
Get pitched with the help of paid Spotify playlist promotion
With enough engagement, even a modestly sized playlist may have a significant effect on your streams. By including your track in one of them, you’ll increase the likelihood that a playlist like “Weekly Discoveries” will automatically include your song.
One of the best ways to get your track on one or a few Spotify playlists is to get paid Spotify playlist placement.
There are several reasons why it’s worth buying Spotify playlist promotion:
- Increased Visibility: When you pay for playlist promotion, your music is exposed to a wider audience, which can increase your visibility and chances of being discovered by potential fans.
- Increased Streams: Having your music included on a popular playlist can increase the number of people who stream it since they would have never heard of it otherwise.
- Credibility: Listeners are more likely to take you seriously and perceive you as a legitimate artist if they see your music on a popular playlist.
- More Opportunities: The more people hear your music and stream it, the more doors may open for you in the music industry. This may lead to further performance opportunities, creative partnerships, and even record agreements.
- Cost-Effective: Buying Spotify playlist promotion can be a cost-effective way to promote your music compared to other forms of advertising or promotion. You can target specific playlists and audiences to get the most bang for your buck.
I know what question you want to ask now. When I want to get paid Spotify playlist promotion, where do I get it, and how do I know that it’ll work?
Well, you need to find a reliable music promotion service.
How to choose a music promotion company?
- Reputation: Find out what other customers have to say about the firm by reading reviews they’ve written.
- Target audience: Choose a promotion service that has a track record of success promoting music to your intended audience.
- Services offered: Consider the company’s services and whether they align with your goals. For example, if you’re interested in playlist promotion, make sure the company offers that service.
- Budget: Choose a music promotion firm that offers services within your financial means.
By considering these factors, I can already tell you what music promotion company is the right fit for your needs and goals. It’s RocketFame – the best music promotion company out there.
Why is RocketFame music promotion service your best choice?
There are several reasons why a person may choose RocketFame music promotion service to get paid music promotion:
- Real results: Proven track record of success RocketFame has a history of helping customers achieve their goals. RocketFame has a crew of experts in the music business that have promoted music for numerous successful artists.
- Targeted promotion: RocketFame provides targeted promotion to ensure that your music reaches the right audience. You will reach listeners who are most likely to enjoy your music, increasing the chances of success.
- Excellent customer service: RocketFame has a dedicated customer support team that is available to answer any questions and concerns you may have. They are responsive and provide timely support to ensure a smooth and successful promotion campaign.
- Affordable pricing: RocketFame offers competitive and affordable pricing for its music promotion services. They have different packages to choose from, so you can select the one that best fits your budget and needs.
Now, let me tell you a bit more about the services on RocketFame, that you should seriously consider getting to effectively promote your new track.
As I’ve already told you, RocketFame helps artists get their music featured on popular Spotify playlists, increasing their exposure and helping them reach new fans. RocketFame also promotes artists’ music videos on YouTube and helps artists build their social media presence and increase engagement with fans across platforms like Instagram and TikTok.
Moreover, you can successfully promote your track on major music streaming platforms like SoundCloud, Spotify, Amazon, Tidal, and Deezer.
Suppose you’re planning to release a track and promote it so that people really hear your music. In that case, RocketFame is a trustworthy and efficient music promotion service that may help you break through in the highly competitive music business. So, what are you waiting for?
Wrapping up
At this point, I’m sure you realize how crucial good promotion is for your music.
Here you’ve read some tried and true methods for publishing and promoting your tracks that can help you develop as an artist. At this point, your only option is to get started. Go out there and promote.
Cause if no one will ever hear your music, what’s the sense of making it…?
